Women’s Euro 2022 showed how to attract a disengaged younger audience | Football

Football is bending over backwards to prove its relevance. From 60-minute matches to sin bins and throw-ins taken with feet, Fifa, the game’s governing body, is exploring every option in a bid to attract a newer, younger audience.

These ideas are not new. Real Madrid’s president, Florentino Pérez, used the claim of a growing army of disinterested youth to justify the case for the European Super League. The 75-year-old said on the Spanish TV show El Chiringuito that 40% of fans aged between 16 and 24 are not interested in football. “Why? Because there are a lot of low-quality games…

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