Ada Hegerberg calls on European leagues to follow WSL’s lead to build on Euro 2022 momentum

Ada Hegerberg has called on domestic leagues in Europe to follow in the WSL’s footsteps in terms of marketing and advertising in order to capitalise on the momentum of Euro 2022.

The tournament attracted record attendances and TV viewing figures over the course of the month, with the Wembley final the highest attended game in European Championship history, and the most watched television event of the year in the UK.

All matches at Euro 2022 were easily accessible to view on terrestrial television, and thanks to the watershed TV deal agreed in 2021, the WSL is readily available to watch on…

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