Qatar mood-enhancers and getting used to change: can you taste the joy? | Football

THE TIMES, THEY ARE A-CHANGIN’

We’re old enough to remember when Marathon became Snickers in the UK. It was 1990 and everyone kicked off about it. The change would have happened earlier but apparently company suits feared Snickers sounded too much like knickers so repressed Brits would be too flushed in the cheeks to buy it. Anyway, the thing that really bothered the corner shop-bothering folk was whether nougat, peanuts, chocolate and caramel could still taste the same with a different name. BA Baracus seemed to think so. You see, Mars could afford to hire Mr T to give their product…

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