‘Accrington Stanley, Who Are They?’ Advert explained

Word association is a common test used by psychologists in which the participant responds to a stimulus word with the first word that comes to mind. It’s supposed to unravel your subconscious and expose the depths of trauma in some instances.

So, for example, you might associate yellow with banana, drink with juice, and – a more common one -Accrington Stanley with ‘who are they?’.

English football fans have been associating that question with the northern club since the 1980s, with the phrase being popularised by the then-watchable Soccer AM in the noughties. But how and when did…

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