San Diego’s new MLS team building brand from city’s culture

MLS has figured out that their next members need to come with strong home crowds. That’s just business savviness.

So San Diego getting the next expansion team was a no-brainer.

San Diego’s proximity to Tijuana, the city’s commitment to youth soccer and its multicultural makeup – paired with the gorgeous weather of southern California – all factored into the decision no doubt. But what made an MLS team a reality? Timing.

As evinced this past Thursday when MLS commissioner Don Garber formally announced the league’s 30th member, timing was of the essence with the right investors coming…


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