On Sunday, up to 95 of the players that travelled to Australia and New Zealand to compete in the Women’s World Cup will kick off the new season of the Women’s Super League hoping they have brought you with them.
The World Cup was the shop window for the world’s leagues and their players, a chance to pick up eyes and ears like never before. It delivered. The 1,978,274 fans in the stands and record-breaking viewing figures, which included a combined 13.3m in the UK watching the final across the BBC and ITV, ensured that it became the first Women’s World Cup to break even, generating…
