On 20 November last year, Chelsea Women welcomed a club record crowd of 38,350 to a sold-out Stamford Bridge for their 3-0 defeat of Tottenham. Yet that match is an outlier. Because, despite unrivalled success on the pitch in recent years in England, the club is still struggling to fill the main stadium when the women’s team play there. Chelsea built on the 24,564 that watched them play Spurs in 2019, but this year’s game against the same opponents attracted only 14,776. Why is this? Why are the winners of the past four league titles unable to regularly get closing to filling Stamford…
