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Laliga Becomes Only Competition To Appear in Brand Finance Rankings

The Spanish football competition, Laliga has become the only competition to feature in the Brand Finance Rankings.

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The Spanish football competition, Laliga has become the only competition to feature in the Brand Finance Rankings.

  • LaLiga is now ranked the sixth strongest brand in Spain
  • It is not only renowned as a world-class football competition but, according to a new study, it also has a growing reputation at the brand level.

This reflects the success of the competition’s own initiatives as well as underlining the importance of football to the international image of Spain. In addition, LaLiga remains one of the few organizations to be awarded the top ‘AAA’ rating by Brand Finance.

According to Enrique Moreno, LaLiga’s Global Brand Director, “We continue to focus on building our brand identity and the value it represents; this ranking shows we are making good progress. Under our tagline ‘It’s not football. It’s LaLiga.”
“we have shown that our competition represents more than a sport and that LaLiga can positively impact all of society. Our initiatives beyond the competition itself positively impact the image of Spain as well as our visibility around the world,” he said.
The Brand Strength Index is calculated by measuring the relative strength of brands through a balanced scorecard of metrics that evaluate areas such as marketing investment, stakeholder equity and business performance.

READ   Messi called off the bench to sink Leganes

As well as climbing the Brand Strength Index, LaLiga has shot up the Brand Value charts of the latest Brand Finance report, with a 34 percent increase in LaLiga’s brand value over the past year. This has seen the league climb 13 spots in the Brand Value ranking, from 49th in 2019 to 36th in 2020.

Last year was the first time that a sporting competition had featured among Brand Finance’s global rankings and since then LaLiga’s reputation has increased. Even before considering the values of Spanish clubs, professional football plays an enormous part of Spanish society.
As the Brand Finance report stated: “Football unquestionably forms part of the leisure sector in Spain and LaLiga is one of the most highly regarded competitions on an international level.”

In the past year, LaLiga has made significant progress in further developing the brand of LaLiga and expanding its audience worldwide. For example, the competition surpassed 100 million global followers on social media, while new offices in cities such as London and Mexico City further increased its commercial potential.

READ   UEFA Champions League: 5 players to watch out for

By Etienne Mainimo

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Liga

Who will take Messi’s role at Barca?

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Antoine Griezmann, Ousmane Dembélé, and even Kylian Mbappé. There are several names linked with taking over from Leo Messi, but replacing the best player in the history of Barcelona is no easy task.

From Messi leaving to Messi staying there’s a lot of difference, a lot of changes to be made, a lot of history to go through. The possible exit of the Argentine star is the Barcelona fans’ worst nightmare.

According to what was published just a few days ago by ‘RAC1’, the Argentine forward has already reportedly told Ronald Koeman that he sees himself more out than in at Barcelona, adding that he doesn’t see his future at the Camp Nou clear at all.

A supposed outcome on the already famous meeting confirmed by Ramón Planes which has set of all the alarms, that has set off all the alarms, glimpsing in the horizon the possibility of seeing a Barcelona without its greatest referent, Leo Messi, the best player of all its history.

READ   Quique Setien 'delighted' with Barcelona squad amid reports Rodrigo Moreno deal is off

PSG, City, and Inter are the destinations that have been linked for the Barca forward to leave behind his unforgettable spell and start a new adventure far away from what has always been his home, from his team.

And the biggest concern now is finding the ideal replacement at Barca who for many is the best player in the world. Because, if Messi ends up leaving, who will replace a player like him?

¿Quién hará de Messi sin Leo?

‘Marca’ state Antoine Griezmann and Ousmane Dembélé as the ones to take over from the Argentine star, but it is who will take Messi’s role at Barca that are greater words.

Amongst all the options the name Kylian Mbappé also appears, a player who is also followed with desire by Real Madrid and who could leave behind his successful spell at PSG, who he will play the final of the Champions League with in just 24 hours, to become the new Barcelona star.

READ   Zidane quizzed over Barcelona unrest after Messi speaks out

Source: Besoccer

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Ferland Mendy: From wheelchair to La Liga champion- Inspiring story

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French defender Ferland Mendy has entered the books as one of Real Madrid’s key players who drove through all odds to becoming the winners of Spain’s most celebrated league honour, La Liga in 2020. An inspiring journey that has more to it.

Mendy[ Ferland] now aged 23 today stands as one of the greatest inspiration to young players in modern times most especially to youths in Africa, the continent he originates from and more so by his hard-courageous journey to the top where he now plays for the club considered as the most successful of the last decade[2009-2019].

The right back who owes his origin to Senegal and Guinea Conakry where his father and mother came from respectively, was born in a small community in North Central France known as Meulin-en-Yveline on June 8, 1995 and reportedly lost his father at a teenage age. But the ever determined and die-heart football fan did not saw his dream of becoming a footballer like is icon Brazil’s Ronaldinho.

The lad joined a local club Equevilly in 2002 and showcased his talent with the outfit till the year 2002 when he was spotted and transferred to Paris Saint Germain Academy. This, due to his excellent performance. He trained at and represented for club for 8 years before a health complication grounded him.

READ   Reports: Camavinga the preference for Real Madrid amid changes

Ferland Mendy suffered medical complications including swelling hip joint, overall weakness and general overdose of fatigue. A situation which put the youngster under treatment for more than a year and saw him staying on a wheelchair for 6 months. While on wheelchair, the Franco-Senegalese was told by his Doctor that he may not be able to work again.

But fortunately for the 14-year-old, his medical complications reduced and gave way the chance not only to walk but to join a 4th division club, Mantois 78 in France where he hoped to get himself fit for football again. There, Ferland was transformed from striker to left back but kept the fire burning.

Excellent performance with Mantois led to French Ligue 2 outfit, Le Hauvre signing the promising star in 2012. A club he featured for in 47 occasions and scoring once. His speedy offensive playing style attractive a 5 Million US Dollar deal from Ligue 1 club O. Lyon which he joined in 2013.

Mendy played 57 matches for the club and now holds a record 102 successful dribbles in two Ligue 1 seasons, the best by any player. This combined with his strength and speed saw him moving to Spanish giants, Real Madrid on July 1, 2019 where he won the 2019/2020 La Liga title with the Spain capital city under manager Zinedine Zidane. A record 34th for Real Madrid.

READ   Messi called off the bench to sink Leganes

He played 25 La Liga matches for the club this season and netted once. Ferland Mendy’s successful pairing with the likes of Sergio Ramos, Varane and Marcelo at the club is considered to have played a great role in the team’s success this season as they recorded over 16 clean sheets.

Mendy and Real are still in contention of the 2019/2020 UEFA Champions League title where they will face Manchester City at the quarter finals with the lad looking forward to win his first UCL title and continue representing France. A country he has played four senior matches for and is battling for the left back position with his name sake, Manchester City’s Benjamin Mendy.

DEWAH Fabrice TEH

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Laliga Joins Spanish Government To Promote The Return Of Tourism To Spain

The Spanish government, the Spanish Football Association, LaLiga and the Confederation of Employers and Industries of Spain (CEOE) have come together in a bid to boost and promote Spain as a safe destination for tourism and sport.

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The campaign dubbed, “Safe Sport, Safe Tourism #SpainAwaitsYou” is being promoted through LaLiga’s international match broadcasts.
The “Safe Sport, Safe Tourism” campaign, with the #SpainAwaitsYou hashtag, was unveiled at LaLiga headquarters, in the presence of Isabel Oliver, the Secretary of State for Tourism; Irene Lozano, CSD president; Javier Tebas, LaLiga President; Antonio Garamendi, CEOE President; Manuel Muñiz, the Secretary of State for Global Spain; and Faustino Blanco, the General Secretary of the Ministry of Health Bringing together the Ministry of Industry, Trade and Tourism, the Spanish Ministry of Culture and Sport (via the Spanish High Council for Sport), the Ministry of Health, the CEOE and LaLiga, the initiative has been created to boost the tourism and sports industries in Spain, which are both so central to the economy and have suffered over the last few months during the COVID-19 pandemic.

LaLiga is very aware of the opportunity and responsibility that it has as a global entertainment platform, which is why it will be fully supporting this initiative, whose visibility will be boosted further by a specially created logo.
LaLiga is giving global visibility to the campaign through a logo that is seen during the competition’s international broadcasts, as well as through creative pieces and posts on its social media networks (on which it has over 100 million followers), region-specific virtual perimeter advertising boards, on the virtualized stands of LaLiga matches and digital marketing strategies, among other initiatives.

READ   2020/2021 Laliga Season To Begin On September 12

LaLiga President Tebas said, “I am immensely proud that professional football can keep helping boost Spain’s visibility beyond our borders and help the country’s economy. Football and LaLiga play a key role in promoting Spain all over the world, which is why it’s so important for us to be part of this project now.

At LaLiga, we’re going to do everything in our power for Spain to come out of this situation as quickly as possible.”

On his part, CSD president Lozano said,

“time to savour the restart.

A safe return has been outlined, in accordance with a protocol that will allow the competition to start up again successfully. Everyone should know about the effort that we have put in. We know that there’s no such thing as a zero risk but all of us, with our footballers leading the way, are giving our absolute best and acting responsibly and sensibly to ensure everything goes well.”

READ   Lionel Messi and Lewis Hamilton share Laureus World Sportsman of the Year award

“Spain is ready to safely welcome international tourists from 1st July. We have thoroughly prepared to ensure we guarantee the highest safety standards across our whole tourism industry by rolling out over 20 uniform protocols for the entire country. We want tourists to feel confident and we are sending out a very clear message that will be amplified by this campaign: Spain is waiting for you,” Oliver, the Secretary of State for Tourism said.

 

By Etienne Mainimo

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